Keyword Research: Understanding the terms and phrases potential customers use to search for your products or services is critical. Effective keyword research ensures that your content ranks for the right queries, bringing relevant traffic to your website.
On-Page SEO: This includes optimizing individual pages on your site, such as meta tags, headers, images, and content. On-page optimization ensures search engines understand your site’s relevance to user queries.
Off-Page SEO: This refers to activities outside your website that affect your rankings. Backlinks from reputable websites, social media marketing, and guest blogging are all part of off-page SEO strategies.
Technical SEO: Technical SEO focuses on improving your site’s backend, including aspects like website speed, mobile-friendliness, and secure connection (HTTPS).
Content Creation: High-quality, relevant content is essential to any SEO strategy. By consistently publishing engaging content, you can increase your website’s authority and attract more organic traffic.
Local SEO: For businesses in Houston, local SEO ensures that your company appears in location-based searches. This involves optimizing your Google My Business listing and gathering customer reviews.